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Lorca is the largest town in Spain by area, stretching across an entire valley and with a municipal township that reaches the coast with a population that was last counted at 77,477 in the year 2001. Lorca is probably the most important tourist centre in the region. It has mountains to a height of 1.500m to the North West and an 8km coastline. The surrounding area is covered with vineyards, almond and olive trees. The attraction of Lorca lies in its history and archaeology, present in the character of its streets.

The people of Lorca are the driving force behind the changes that are taking place in the town, aimed at designing a strategy that will allow to establish themes and communicate its rich heritage, which will help to bring visitors to learn the history, enjoy the culture, marvel at the architecture and learn the artistic values of Lorca, in an attractive, interesting and unique way.
When it comes to fiestas and traditions, Lorca has its fair share and some of the important dates in the celebration calendar include the 23rd November when San Clemente is honoured. On the 8th September the Virgen de las Huertas, patron saint of Lorca is honoured in a tradition that began in 1244. The Grand Feria of Lorca takes place sometime during the month of September, lasting 10 days and the Easter parades are considered to be the best in Spain.
The town blends its historical heritage with modern life. Lorca is also an important commercial centre and to this end has a well designed network of roads, railway and communications.

All connected with a coach station, a railway station and the main N-340 (A-7/E-15) motorway, making this area easily accessible and also relatively central to a wide selection of some of the most beautiful countryside in the south east of Spain including the Sierra Espuña, the Sierra Los Vélez and the Levante Almeriense.